Founded by Tawana, a nurse and makeup artist with over a decade of experience. The Culture was created at the intersection of beauty, empowerment, and identity.
After years in the beauty industry, Tawana recognized a pattern: the influence of Urban, African-American, Caribbean, and African communities was everywhere yet their voices were rarely centered.
Rather than wait for space to be made, she created it.
The Culture is designed to do more than enhance appearance. Each palette carries intention, affirmation, and meaning created to uplift the underrepresented and remind every wearer of the power they already possess.
With the support of her husband and co-founder Isaiah, Tawana brought this vision to life by building a brand rooted in purpose, confidence, and culture.