I created The Culture Cosmetics because I believe beauty should do more than change how we look, it should transform how we feel.
As I looked across the beauty industry, I saw the undeniable influence of the African diaspora woven throughout beauty culture, yet the women behind that influence were not always reflected in the spaces they helped inspire. I wanted to create something different.
The Culture Cosmetics was built to celebrate culture, confidence, and identity while creating products that inspire women to feel seen, valued, and empowered.
Every lipstick, palette, affirmation, and shade is created with intention because I believe beauty is more than appearance. It’s confidence. It’s self-expression. It’s how we show up in the world.
Today, alongside my husband and Co-Founder Isaiah, we’re building more than a beauty brand. We’re building a community rooted in representation, purpose, and empowerment.
Thank you for being here. I hope every product reminds you of something powerful:
You are worthy. You are beautiful. You belong.
— Tawana
Founder & Creative Director