400 Years Palette

• New Beginning

A soft awakening. The fresh start. A reminder that every generation has the power to begin again.

• Gold Coast

A radiant metallic gold inspired by the richness of West Africa. Wealth, brilliance, and heritage in one sweep.

• Victory

Bold and unapologetic. A shade that celebrates resilience and the triumph written into our DNA.

• Royal DNA

Deep, regal, and commanding. Because royalty isn’t claimed — it’s inherited.

• Passionate

A warm, fiery tone that reflects love, intensity, and the spirit that fuels movements and generations.

• Dynasty

Strong. Structured. Legacy-driven. A shade that speaks to building something that outlives you.

• Ivory Coast

Smooth and refined with depth. Inspired by the beauty and elegance rooted in African soil.

• Elite

Polished and elevated. For the moments when you step into rooms knowing you belong there.

• Never Fold

Grounded strength. A reminder to stay firm in who you are, no matter the pressure.

• Motherland

Earthy and soulful. A direct connection to origin, ancestry, and the land that birthed civilization.

• The Atlantic

A deep, reflective tone symbolizing the waters that hold both pain and power in our shared history.

• Heritage

Timeless. A unifying shade that honors culture, identity, and the legacy carried forward.

The 400 Years Palette was created to be more than makeup. Every shade was intentionally designed to represent beauty, identity, creativity, and self-expression while reminding you of the power you carry within.

At the center of the palette, you’ll find an inspirational message created to uplift and empower every time you open it because beauty should not only transform how you look, but also how you feel.

Inside, you’ll discover a versatile mix of richly pigmented mattes and luminous shimmers curated to take you from soft everyday looks to bold statement artistry with ease.

Why you’ll love it:

• Smooth, blendable formulas with rich color payoff

• A balanced mix of wearable neutrals and vibrant statement shades

• Long-wearing pigments designed to layer beautifully

• Shimmers that catch the light without feeling chunky

• A meaningful affirmation placed at the center of the palette for daily inspiration

• Thoughtfully named shades inspired by culture, legacy, and self-expression

• A full-sized mirror and magnetic closure for elevated functionality

This is makeup with meaning created to inspire confidence every time you open it.

The 400 Years Palette was designed for versatility whether you’re creating a soft everyday look or a bold statement moment.

Use the matte shades to build depth and definition, then layer the shimmer shades onto the center of the lid or inner corner to add dimension and light.

The richly pigmented formulas blend smoothly and build beautifully, allowing you to create everything from subtle looks to full artistry with ease no primer required.

Wear the shades alone for a minimal look or blend multiple tones together to create looks that reflect your mood, confidence, and individuality.

For even more intensity, apply shimmer shades with your fingertip for a luminous finish.

There are no rules only expression. Wear your power your way.

PRESSED PIGMENT: ELITE, ROYAL DNA, PASSIONATE, THE ATLANTIC, DYNASTY.

Ingredients: Mica, Talc, Phenyl Trimethicone, Calcium Aluminum Borosilicate, Tridecyl Trimellitate, Magnesium Stearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Zinc Stearate, Synthetic Fluorphlogopite, Nylon-12, Dimethicone, Hydrogenated Polyisobutene, Isononyl Isononanoate, Caprylic/Capric Triglyceride, Tin Oxide, Phenoxyethanol, Tocopheryl Acetate, Ethylhexylglycerin, Caprylyl Glycol. May Contain: Titanium Dioxide (CI 77891), Red 27 Lake (CI 45410), Bismuth Oxychloride (CI 77163), Red 7 Lake (CI 15850), Ferric Ammonium Ferrocyanide (CI 77510), Ultramarines (CI 77007), Red 40 Lake (CI 16035), Red 28 Lake (CI 45410), Manganese Violet (CI 77742), Iron Oxide Red (CI 77491), Yellow 5 Lake (CI 19140), Iron Oxide Black (CI 77499), Black 2 (CI 77266), Blue 1 Lake (CI 42090).

EYESHADOW: NEW BEGINNING, IVORY COAST, GOLD COAST, VICTORY, NEVER FOLD, MOTHERLAND, HERITAGE.

Ingredients: Mica, Talc, Synthetic Fluorphlogopite, Phenyl Trimethicone, Magnesium Stearate, Octyldodecyl Stearoyl Stearate, Tridecyl Trimellitate, Dimethicone, Ethylhexyl Palmitate, Kaolin, Nylon-12, Polymethylsilsesquioxane, Silica, Hydrogenated Polyisobutene, Isononyl Isononanoate, Boron Nitride, Caprylic/Capric Triglyceride, Tin Oxide, Phenoxyethanol, Tocopheryl Acetate, Ethylhexylglycerin, Caprylyl Glycol. May Contain: Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Iron Oxide Black (CI 77499), Iron Oxide Red (CI 77491), Bismuth Oxychloride (CI 77163), Red 40 Lake (CI 16035), Blue 1 Lake (CI 42090), Iron Oxide Yellow (CI 77492), Manganese Violet (CI 77742), Black 2 (CI 77266).