• GROUNDED
  • GROUNDED
  • GROUNDED
  • GROUNDED
THE CULTURE COSMETICS

GROUNDED

A rich, earthy shade designed to anchor your look with quiet strength and depth. Grounded is for the woman who stands firm in her truth rooted, confident, and unshaken.

“My roots run deep.”

Buttery smooth and deeply hydrating, this satin lipstick delivers rich, vibrant color with a weightless feel. It glides on effortlessly, never drying the lips, leaving them soft, smooth, and comfortable all day.

$24.00
$24.00
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Free shipping on orders over $60

• Rich, high-impact pigment that delivers vibrant color in a single swipe

• Smooth satin finish that feels comfortable and lightweight on the lips

• Hydrating formula designed to prevent dryness and cracking

• Long-lasting wear that stays beautiful from day to night

• Empowering affirmation printed on every lipstick as a daily reminder of your power

• Apply directly to clean lips for full color payoff

• Use a lip liner to define the lips for a sculpted look

• Blot lightly and layer for deeper intensity

• Pair with gloss for a dimensional finish

• Mix shades to create your own signature color

Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Ozokerite, Isononyl Isononanoate, Octyldodecanol, Ethylhexyl Palmitate, Polyglyceryl-2 triisostearate, Pentaerythrityl Tetraisostearate, Diisostearyl Malate, Polyethylene, Microcrystalline Wax, Euphorbia Cerifera (Candelilla) Wax, Phenoxyethanol, Tocopheryl Acetate, Ethylhexylglycerin. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850).
SEE GROUNDED IN REAL LIFE
GROUNDED
GROUNDED
$24.00
$24.00
GROUNDED
GROUNDED
$24.00
$24.00
GROUNDED
GROUNDED
$24.00
$24.00
GROUNDED
GROUNDED
$24.00
$24.00
GROUNDED
GROUNDED
$24.00
$24.00

THE POWER BEHIND THE FORMULA

RICH, HIGH-PIGMENT COLOR

Our formula delivers bold, vibrant color in a single swipe so your look stays powerful from day to night.

LONG-WEARING FORMULA

Designed to stay put while maintaining a smooth, lightweight feel.

BUTTERY SMOOTH APPLICATION

A creamy glide that melts effortlessly onto the lips without tugging, skipping, or dragging.

CONFIDENCE IN EVERY SHADE

Each lipstick carries a message of affirmation to remind you of your power.

HYDRATING COMFORT

Infused with nourishing oils to keep lips soft, smooth, and comfortable all day.

CRUELTY-FREE BEAUTY

Thoughtfully made without animal testing and crafted with intention.

MAKEUP WITH A MESSAGE

5 / 5

“I was genuinely surprised how smoothly this applied. It was so light and literally applied like butter.”

Bianca.
5 / 5

“Do you see the way it glides? It’s so smooth, like buttery smooth.”

Melissa F.
5 / 5

“A lot of makeup brands help you look beautiful, but Culture makes you feel beautiful.”

Danielle A.
5 / 5

"Each shade comes with a little uplifting quote that matches the name, I actually love this little detail!"

Jordie C.
  • Legacy-Driven Beauty

    Created to honor history and elevate the future.

  • Black-owned & Woman Led

    Founded with intention. Built with purpose.

  • Message-inspired design

    Every shade carries a story.

    Every Detail has meaning. 

  • Cruelty-free & consciously crafted

    High performance formulas without compromise.