The power behind the formula

RICH, HIGH-PIGMENT COLOR

Our formula delivers bold, vibrant color in a single swipe so your look stays powerful from day to night.

LONG-WEARING FORMULA

Designed to stay put while maintaining a smooth, lightweight feel.

BUTTERY SMOOTH APPLICATION

A creamy glide that melts effortlessly onto the lips without tugging, skipping, or dragging.

CONFIDENCE IN EVERY SHADE

Each lipstick carries a message of affirmation to remind you of your power.

HYDRATING COMFORT

Infused with nourishing oils to keep lips soft, smooth, and comfortable all day.

CRUELTY-FREE BEAUTY

Thoughtfully made without animal testing and crafted with intention.


MAKE UP WITH A MESSAGE


Not just makeup. A mindset.

SEEN. WORN. LOVED.




Customer Reviews

Overall rating: 4.8 / 5 from 58 reviews.

I love the color and so soft and creamy

GROUNDED

Great color and extremely hydrating

AMBITION

Great color..wonderful hydration..doesn’t dry out lips

LATE NIGHT TEXT

I like it, I pair it with a dark liner.

GROUNDED

Finally an orange red that showed up on my dark lips ! Great color pigment with some shine and can be layered for more color pay off!! Please make this in a bright magenta for dark lips as I have been searching high and low!! LOVE the mantra that came with this!

AMBITION

This lipstick is a class act! Smooth. pigmented, light on the lips but has staying power. WOW. The case is also sophisticated and carries the message beautifully. I would have given it a 5 except I was hoping for a medium brown, but Grounding turned out to be a rusty orange.

GROUNDED

Love the color and consistency

LATE NIGHT TEXT

I love red lipstick and at first thought this one was more orange, but when I put it on I loved it. The texture is so smooth and moisturizing. It lasts even after eating but I applied more because it faded a little. Overall, I love the brand and the magnetic closure.

AMBITION

Love the colors

GROUNDED

Perfect color red and very moist.

AMBITION

Love this brand and color. The case os magnetic and sleek!

BIRTHDAY SUIT

I tried to do a product reveal...but my phone would not cooperate for video or photos...just know I am well pleased with my very royal looking purchase...the packaging, the thank you card the vibe was a amazing experience! I feel so special in my 70th year of life🙏🌹Oh I am still going to try to upload some pics soon❤️

400 Years Eyeshadow Palette

amazing quality. Great products!

DAYDREAM

Love it.

AMBITION

We love the lipstick. I will share with others.

STAY READY

Hello, i love your packaging and magnetic closure. I thought grounded would be more brown but it wasnt. I really would like a purple color, my usual. The quality of couture is amazing and I would recommend it.

GROUNDED

Customer photo review of AMBITION

I love a nice red. Ambitions is a likeable one. Kudos to Culture.

AMBITION

I took 2 pictures and they didn't appear so I'll just give my experience on the color. I prefer an apple red, but this color (which has more orange) is very nice on my skin tone. I live how smooth it goes on and the moisture. I will buy more. Also, I love the magnetic tube.

AMBITION

Daydream and stay ready look as though they're the same color. Ambition is great, love the color

DAYDREAM

Very nice package. Love the closure is magnetic. The color looks good on me-Grounded

GROUNDED

Ambition is e beautiful color!! I love the way it looks and feel on my lips!! Very much satisfied and I will be buying other colors. Love the affirmations.

AMBITION

Customer photo review of STAY READY

I looove Birthday Suit! I love the color. I love the smoothness! I love the moisture! I love The Culture products! Thank you!

STAY READY

Customer photo review of DAYDREAM

Love the color, very moist, goes on smoothly.

DAYDREAM

After i received it, I wore it for 1 1/2 week straight! Goes with EVERYTHING!

STAY READY

Love love love! Color is AMAZING!

BIRTHDAY SUIT

Great products! Quick shipping!

LATE NIGHT TEXT

I loved the color and the feel! It kept me feeling comfortable and confident!

GROUNDED

Customer photo review of AMBITION

You had me at the name.... the color is an added bonus!

AMBITION

Make the red “redder” Ambition looks orange on me rather than red. Packaging gets a triple “A”! It’s beautiful, but I’m unable to really enjoy the collection you sent me. Thanks and God bless!! Harriette

AMBITION

Store owner replied: Thank you for your honest feedback, Harriette. We’re delighted you loved the packaging, and we’re sorry Ambition wasn’t the perfect shade for you. We truly appreciate your support. God bless you. 🖤

I love this palette.!!! Every color is vibrant and it doesn't take much to get the job done. I am very pleased with my purchase.

400 Years Eyeshadow Palette

I can NEVER get enough of a gold eyeshadow. "Gold Coast" and "Never Fold" are absolutely breathtaking.

400 Years Palette

Like the creaminess of lipstick

GROUNDED

Love the color

AMBITION

Reviewed under Late Night Text... same applies here. You will not regret this purchase. Buy yours! I ❤️ ❤️ ❤️ ❤️ ❤️ THEM!

AMBITION

I've already reviewed under Late Night Text. Same review applies here. I recommended purchasing their makeup. You won't regret it. ❤️ 😍 💖 ❣️ 💕 💘

DAYDREAM

WOW! THESE LIPSTICKS ARE EVERYTHING! I ❤️ ❤️ ❤️ ❤️ ❤️ THEM. Moisturizing, very pigmented, long wearing, love the case ... it has magnetic closure, the iridescent logo, I love the messages on each tube. These are soooooooo lovely and sexy! I look forward to more, more, more! Definitely recommended purchasing their makeup. I purchased the Daydream, Ambition, and Late Night Text. Beautiful shades.

LATE NIGHT TEXT

My daughter loves this palette. She said they’re really pigmented. She handy has a chance to use it as of yet, but so far she likes the deep colors.

400 Years Eyeshadow Palette

I love the color and it looks great on!

STAY READY

Iove the lipstick. Will definitely be buying more colors

LATE NIGHT TEXT


  • Legacy-Driven Beauty

    Created to honor history and elevate the future.

  • Black-owned & Woman Led

    Founded with intention. Built with purpose.

  • Message-inspired design

    Every shade carries a story.

    Every Detail has meaning. 

  • Cruelty-free & consciously crafted

    High performance formulas without compromise.